At first glance, we get it, a plastic mesh pouf at the chemist costs $3, and a natural sea sponge from Aqua Zoi feels like a splurge. But the real question isn’t why a natural sponge costs more, it’s why plastic ones are so cheap.

And once you peel back the layers, you’ll realise: our sponges aren’t overpriced. They’re just honest.

Why Cheap Feels Easy (But Costs More)

Plastic poufs are made from synthetic materials, pumped out in bulk, and designed to fall apart, fast. Within weeks, they trap bacteria, grime, and dead skin. They’re nearly impossible to clean, and most experts suggest tossing them every 3–4 weeks.

So let’s do the math. A plastic poufs might cost $3. But over a year, if you’re tossing one every few weeks, you’re easily spending $36 (not counting packaging waste or the damage to our oceans).

Now contrast that with a natural sponge from Aqua Zoi. Our most popular sponge is $49. One. Single. Sponge. And it lasts 6 months to a year - with proper care. That’s not just a better investment for your skin, it’s better for the planet, too!

But Honestly… It’s Not Just About Cost

Plastic will never replicate the feel of a real Mediterranean sea sponge. That silken, plush texture that gently exfoliates without stripping your skin barrier, that’s something only nature can create.

It’s why we source our sponges directly from the Mediterranean, where they’re hand-harvested by divers using time-honoured techniques. These sponges are gently cleaned, sun dried, and hand-trimmed, not churned out by machines.

It’s slow. It’s intentional. It’s ancestral.

And it’s worth it.

Why Aqua Zoi Sponges Cost More and Why They’re Worth It

Each Aqua Zoi sponge supports small scale Mediterranean divers, preserves centuries-old harvesting traditions, and delivers a bathing experience that’s biodegradable, chemical free, and totally plastic free.

You're not just buying a sponge. You're investing in a ritual. A small, luxurious moment of pause in your day that reconnects you to earth, sea, and self.

So no, we don’t think our sponges are expensive. We think they’re honest. And your skin deserves nothing less.